Custom software

API integration & automation in Morocco

Connect your tools and automate repetitive tasks: CRM, ERP, WhatsApp Business, CMI payments, Google Sheets or Excel finally work together.

No more double data entry
Monitored, logged workflows
Works with your current tools

Book a scoping workshop Message us on WhatsApp See the method

01Clickable prototype before coding
02A demo at every sprint
03Code and access handed over
04Documentation included

Why custom

A tool shaped around the way you work.

Hours saved every week

Copy-pasting between files, emails and software is replaced by automatic workflows.

Fewer errors

Data entered once flows everywhere, without typos or omissions.

Faster decisions

Sales, stock and payments flow automatically into your dashboards.

What we build

Tools designed around your processes.

CRM & ERP connection

Sync customers, quotes, orders and invoices between your software.

WhatsApp Business

Order notifications, reminders and request routing through the official WhatsApp Business Platform.

Online payments

Integration of a CMI-compatible gateway and automatic payment reconciliation.

Forms & leads

Every website enquiry is qualified and sent to the right salesperson, in the right tool.

Imports & exports

Migration of Excel, CSV or Google Sheets files and scheduled exports for accounting.

Custom API

A documented API that opens your data to partners or to your own applications.

Example needs

Concrete problems of Moroccan businesses.

Illustrative examples of possible projects, not client references.

E-commerce01

Order → stock → delivery

Every order updates stock, creates the delivery note and notifies the customer on WhatsApp.

Real estate02

Leads to agents

Enquiries from portals and the website land in the CRM and are assigned automatically to the right agent.

Accounting03

Accounting exports

Invoices and payments are exported every week in the format your accountant expects.

Hospitality04

Synced bookings

Direct and platform bookings feed a single schedule for housekeeping and reception.

Method

From scoping to production, with no black box.

Software is built in validated steps. You watch the product take shape and stay in control of priorities.

01
Scoping workshop
Goals, users, current processes, data and constraints. We identify what creates the most value first.
DeliverablePrioritised scope and estimate
02
Clickable prototype
Key screens are designed and tested with your teams before a single line of code is written.
DeliverableValidated prototype
03
Development sprints
The product is built in short iterations, with a demo at the end of every sprint.
DeliverableA testable version every sprint
04
Acceptance & go-live
Testing, data migration, user training and deployment on your infrastructure.
DeliverableApplication in production
05
Evolution & maintenance
Monitoring, fixes, backups and new features driven by feedback from the field.
DeliverableOngoing roadmap

Technology

A modern stack, chosen to last.

We favour proven, well-documented technologies that another team can easily take over. The final choice depends on your constraints.

Connectors

WhatsApp Business Platform
CMI
Odoo
HubSpot
Google Sheets

Server & API

Node.js
Webhooks
Queues
Cron

Data

PostgreSQL
CSV / Excel

Hosting & quality

Logs
Alerting
Retries

Ways of working

Two ways to work together.

The right option depends on how mature your need is. Either way, the budget is agreed before we start.

Fixed price, defined scope

Ideal when the need is clear: a written scope, a price and a timeline set after scoping.

Budget known upfront
Contractual deliverables
Suited to an MVP or a focused tool

Evolving sprints

Ideal for a product meant to grow: a budget per sprint and priorities reviewed at every demo.

Adjustable priorities
Progressive releases
Suited to SaaS and platforms

Software projects fall under our custom package, starting from 25,000 MAD. The detailed quote is prepared after the scoping workshop.

25 000+ MADSee pricing

Commitments

Your software belongs to you.

Code and access handed over

Source code, hosting accounts and documentation are handed over under the terms of the contract. You are never locked in with the agency.

Security by design

Authentication, role management, backups and web security best practices built in from day one.

Personal data

An architecture designed for Law 09-08: minimal data, controlled access and hosting chosen together with you.

Documentation & handover

User guide, technical documentation and training so your teams, or any other provider, can take the project over.

Good to know

An integration depends on the APIs each vendor offers and their access conditions. We check technical feasibility during scoping, before pricing.

FAQ

Before you launch your software.

How much does custom software cost in Morocco?

Our software projects start at 25,000 MAD under the custom package. The price depends on the number of screens, user roles, integrations and data migration. The scoping workshop lets us prepare a precise quote.

How long does it take to build an application?

It depends on the scope. We recommend starting with a first version limited to the essential features, released quickly and then extended. The timeline is set after scoping.

Do we own the source code?

Yes, under the terms of the contract: code, access and documentation are handed over at delivery, and the application is hosted on accounts in your name.

Can you connect the software to our existing tools?

Yes, as long as the tool offers an API or a usable export: CRM, ERP, accounting, WhatsApp Business, CMI payments, Google Sheets or Excel files.

Should we choose between a web app and a mobile app?

Not necessarily. A responsive web application is often enough to start; a mobile app makes sense for field work, notifications or offline use. We help you decide during scoping.

Do you provide maintenance after launch?

Yes. An evolution and maintenance contract can cover fixes, updates, monitoring and new features, with a volume agreed in advance.

Explore

Related pages.